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decision
Yes and No – Effective Decision Making
Every decision we make, in business, in life in general, is bounded by just two options. Like an on-off switch, we make one or the other – there are no variances to this. Because it’s as simple as Yes or No – and so often we get it wrong. You see it’s those times that [...]
What Influences Your Prosepects Decision to Buy?
“One of the concerns I had about calling on key decision-makers was determining what I was going to say. My experience had been selling much lower in the organization and I considered myself pretty effective at the standard features and benefits presentation. I knew that this wasn’t going to be enough if I was fortunate [...]